Love the Label's blog

A few months ago I found myself in the Georgian mall in Barrie, ON. While shopping, I came across a kiosk named “Micabella.” Always on the lookout for organic, mineral makeup, I decided to ask the salesperson for clarification of their guaranteed “100% natural mineral makeup."

From a small University in Northern Ontario comes a campaign with big goals ... and big questions. The Love the Label campaign was launched on campus at Nipissing University in North Bay, ON this year to help promote awareness about the toxins and noxious ingredients in our cosmetics and personal care products.