"Pinkification of Womanly Consumption" is the phrase I have been looking for

Maybe you have read my numerous posts and beefs about pink, pinkification, pink ribboning, and pink marketing. My distaste is quite apparent.

Today I read a piece in the Globe and Mail that wasn't really about pink ribbon marketing specifically, but about the "pinkification of womanly consumption" more generally. That is the phrase I have been looking for: "the pinkification of womanly consumption".

Katrina Onstad writes:

"When I went to replace my cellphone, the salesperson led me to a pink BlackBerry and made a Vanna White gesture that said: 'Voila! A phone for the gentler, less technicaly savvy sex!' Oh, Best Buy clerk, please help me: Which orfice do I hold it up to again?"

And:

"All of these items would probably please my six-year-old - or my inner six-year-old. But fairly or unfairly, pink - demure, unthreatening, feminine - is not really the colour of a strong, wise adulthood."

Onstad's disdain is generated by the new marketing campaign of Molson Coors' new crisp rose beer:

"Beer is brown. Apparently, this is a problem for me. It turns out that, as a woman, I require my beverages in a less threatening hue - like pink, which is the colour of a new 'crsip rose beer' launching this fall in Britian. Animee is aimed at women, and also comes in white (clear filtered) and yellow (zesty lemon), because those are the colours of spring flowers, and ladies like flowers. It's also less bloating, because ladies like skinny."

Read the full article here from the Globe and Mail. 

Tell us your thoughts about the pinkification of womanly consumption. Does it work? Outside of pink ribbon marketing, do you buy pink?