Tell the Estée Lauder Companies to READ OUR LIPS: We want prevention, Not Pinkwashing!

If you missed the last few campaigns, it isn’t too late. This week, the campaign is even BIGGER and BETTER!! .

Evelyn Lauder and Estée Lauder spokesmodel Elizabeth Hurley recently launched a new social media campaign for Breast Cancer Awareness Month called, the BCAPledge: The BCA Pledge asks you to: wear a pink ribbon this October, perform monthly breast exams, and to have a mammograms before the age of 40.

What we need most of all is to get chemicals linked to cancer out of products that we use every day! In the absence of laws that protect us, we have to demand protection ourselves.

Last week, with the endorsement of Lauren Harper, and through Estée Lauder Companies' Breast Cancer Awareness Global Illuminations Initiative, our Parliament Hill was illuminated with pink lights. What does this have to do with women’s health?

This week we are stepping it up and telling the Estée Lauder Companies to Read Our Lips: We Want Prevention, Not Pinkwashing!

It is time that Estee Lauder makes a genuine commitment to women’s health. This October, join thousands of others and ask Estée Lauder to sign the Compact for Safe Cosmetics!!

Please join us in demanding safe cosmetics and personal care products!

What can you do, you ask?

1. Send Estee Lauder an email asking for them to live up to their pink ribbon promises. You can use our letter or write your own.

2. We are hosting a #TwitterParty#Join us on twitter October 21st at 8 PM EST. Use the hashtag #pinkwashing to join the conversation! 

3. Post messages  on the BCA Pledge Facebook page and BCAPledge twitter account, and then tell friends!

4. RT our petition on twitter to get all your followers involved! Find all the details and get started here !!!

Facebook comments….
You will find Estée Lauderès pledge on Facebook here. “Like” them so that you can comment on their wall or posts! Have fun, but be nice!


Estée Lauder - please live up to your pink ribbon promises and sign the Compact for Safe Cosmetics!!

The BCA Pledge asks you to: wear a pink ribbon this October, perform monthly breast exams, and to have a mammogram before the age of 40. What about preventing breast cancer before it happens? Let’s talk about REAL prevention Estée!

Your can also update your profile status with: "I just asked Estée Lauder’s @Pledge to Raise Breast Cancer Awareness to choose Prevention over #Pinkwashing. Ask Estée Lauder to take a genuine stand against breast cancer by becoming a signatory to the Compact for Safe Cosmetics!  

On Twitter?

Example: Estée please live up 2 your pink ribbon promises and sign the Compact for Safe Cosmetics!! @BCAPledge  #safecosmetics

@BCAPledge  "Pink Ribbon. Wear It. Share It." Isn’t it about time we did more than wear pink ribbons? Let’s talk real #prevention Estée

Just remember to use @BCAPledge and #pinkwashing or #safecosmetics or #breastcancer or #prevention at the end of your tweet so folks can stay involved in the conversation



Subject : Prevention, Not Pinkwashing!
Message : Dear Evelyn Lauder, Senior Corporate Vice President, CC: Harvey Gedeon, Executive Vice President, Global Research, Development and Product Innovation This October, the Estée Lauder Foundation is once again spearheading a new initiative aimed at improving women’s health through the campaign: "Connect. Communicate. Conquer. Prevent Breast Cancer One Woman At A Time." This is just another example of the Estée Lauder Foundation’s commitment to Breast Cancer Awareness. The Estée Lauder Companies’ Breast Cancer Awareness Campaign is one of the greatest contributors to ongoing pink ribbon initiatives. While these fundraising efforts respond to a great need for research, I am concerned that an important aspect of women’s health is being forgotten: disease prevention. Your most recent campaign touts the words “prevent” and “prevention”, but your pledge asks for women to get mammograms, to perform breast exams and to wear pink ribbons; mammograms only diagnose cancer, they don’t prevent it! I think it’s time to prevent breast cancer as well as to cure it! “Prevention research” in its true sense should aim to discover the root causes of breast cancer. We want to stop breast cancer before it starts! Not only is research into the primary prevention of breast cancer necessary and mounting, but there is growing research that illustrates the connection between breast cancer and the use of potentially harmful chemicals in the production of cosmetics. Given that this is a possibility and a growing concern, I think it is important for Estée Lauder, as an advocate of women’s health, a leader in the crusade against breast cancer, and as a cosmetic company, to take a leadership role in researching and providing the safest possible body care products to consumers. According to Health Canada, "[o]nly ingredients that do not pose an unreasonable health and safety risk to the Canadian public, when used according to directions, are allowed in cosmetic products." In my opinion, this is not enough. Companies, such as Estée Lauder must be consistent in their pink ribbon promises, be leaders in this industry and sign the Compact for Safe Cosmetics. As of September 2010 none of the labels of the Estée Lauder companies, although aware of the Compact for Safe Cosmetics, have signed it. Hundreds of companies have already signed the Compact, and in doing so, have made a commitment to manufacture personal care products free of potentially carcinogenic and endocrine disrupting chemicals. Because I know that Estée Lauder is a vociferous advocate of prevention and a dedicated supporter of research with its Breast Cancer Research Foundation, fundraising products and recent BCAPledge, I am confident that the Estée Lauder Companies will support this important initiative for women’s health. Without such a public commitment to safe products, the pledges, fundraising, and pink ribbon marketing can only be understood as disingenous. Sincerely,
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