Tell the Estée Lauder Companies to READ OUR LIPS: We want prevention, Not Pinkwashing!
If you missed the last few campaigns, it isn’t too late. This week, the campaign is even BIGGER and BETTER!! .
Evelyn Lauder and Estée Lauder spokesmodel Elizabeth Hurley recently launched a new social media campaign for Breast Cancer Awareness Month called, the BCAPledge: The BCA Pledge asks you to: wear a pink ribbon this October, perform monthly breast exams, and to have a mammograms before the age of 40.
What we need most of all is to get chemicals linked to cancer out of products that we use every day! In the absence of laws that protect us, we have to demand protection ourselves.
Last week, with the endorsement of Lauren Harper, and through Estée Lauder Companies' Breast Cancer Awareness Global Illuminations Initiative, our Parliament Hill was illuminated with pink lights. What does this have to do with women’s health?
This week we are stepping it up and telling the Estée Lauder Companies to Read Our Lips: We Want Prevention, Not Pinkwashing!
It is time that Estee Lauder makes a genuine commitment to women’s health. This October, join thousands of others and ask Estée Lauder to sign the Compact for Safe Cosmetics!!
Please join us in demanding safe cosmetics and personal care products!
What can you do, you ask?
1. Send Estee Lauder an email asking for them to live up to their pink ribbon promises. You can use our letter or write your own.
2. We are hosting a #TwitterParty#. Join us on twitter October 21st at 8 PM EST. Use the hashtag #pinkwashing to join the conversation!
3. Post messages on the BCA Pledge Facebook page and BCAPledge twitter account, and then tell friends!
4. RT our petition on twitter to get all your followers involved! Find all the details and get started here !!!
You will find Estée Lauderès pledge on Facebook here. “Like” them so that you can comment on their wall or posts! Have fun, but be nice!
Estée Lauder - please live up to your pink ribbon promises and sign the Compact for Safe Cosmetics!!
The BCA Pledge asks you to: wear a pink ribbon this October, perform monthly breast exams, and to have a mammogram before the age of 40. What about preventing breast cancer before it happens? Let’s talk about REAL prevention Estée!
Your can also update your profile status with: "I just asked Estée Lauder’s @Pledge to Raise Breast Cancer Awareness to choose Prevention over #Pinkwashing. Ask Estée Lauder to take a genuine stand against breast cancer by becoming a signatory to the Compact for Safe Cosmetics!
Example: Estée please live up 2 your pink ribbon promises and sign the Compact for Safe Cosmetics!! @BCAPledge #safecosmetics
@BCAPledge "Pink Ribbon. Wear It. Share It." Isn’t it about time we did more than wear pink ribbons? Let’s talk real #prevention Estée
Just remember to use @BCAPledge and #pinkwashing or #safecosmetics or #breastcancer or #prevention at the end of your tweet so folks can stay involved in the conversation