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Loved the article and the blog. But I ask myself a painful question: if we are so outraged by this, how come most of these marketing campaigns are so darn successful? Advertisers and companies don't come out with these products unless they are SURE there is a market for them. Pink phones and beers are researched before they're manufactured/produced, there are focus groups probably with thousands of women and experiments and trials for packaging, flavour and colour. What I'm trying to say is that this pinkification doesn't take place unless there is a pre-established market for it, which means women are in some ways telling companies that this is what they want. So what's happening? Women are buying into this stuff but they're also the ones who are in some respects creating the niche market for it too otherwise companies wouldn't spend gazillions of dollars manufacturing and promoting the stuff. It's up to us not to buy it. It's up to mothers, fathers, teachers, and women themselves to be responsible for critical thinking. There are masses of women who somehow believe that this pinkification is a positive thing, otherwise they wouldn't buy the stuff. So what about them? How to convince people they are spending their own money promoting their own infantilization?